Subsidy Programme Series for Macao: A Fusion of Fashion, Music, and Design

Chou In Leong's Award-Winning Visual Identity for Macao's Cultural and Creative Industries

Chou In Leong's design is inspired by the commonality of music and fashion - creative innovation. She uses simple pencils as the main elements, combined in visually striking ways to express the purity of creation. This design stands out from others due to its unique approach to promoting the subsidy program that the Macao government has opened to the public for music and fashion creation.

The realization of this design involved the use of pencils, music wires, and rulers. The challenge lay not in the design itself but in the photography process. Chou In Leong aimed to capture the original image straight out, arranging it on drawing paper and then shooting it. Achieving high-quality photos without a budget was a challenge, but the result is a series of easy-to-read visuals that effectively convey the design's message.

This design project is part of an annual subsidy program. The poster featured here is relevant for the 2015-2016 period. The design process involved a great deal of research, particularly in the area of photography. Despite the challenges, Chou In Leong managed to create a series of high-quality images that can be used for a long time.

The Subsidy Programme Series for Macao's Cultural and Creative Industries design has been recognized with a Silver A' Design Award in 2020. This award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. These designs, admired for their strong technical characteristics and splendid artistic skill, showcase a remarkable level of excellence and introduce positive feelings, amazement, and wonder.

In conclusion, Chou In Leong's design for the Subsidy Programme Series for Macao's Cultural and Creative Industries is a testament to the power of creative innovation. By using simple elements in visually striking ways, she has created a design that not only promotes the subsidy program but also invites participants to partake in the creative process. This design is a worthy recipient of the Silver A' Design Award and serves as an inspiration for designers everywhere.